DUBROVNIK – MTLG 2017

DUBROVNIK – MTLG 2017

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PEARL OF THE ADRIATIC

Congress geography of the former Yugoslavia recognized city locations of Ljubljana, Zagreb, Sarajevo and Belgrade, and Adriatic locations Portorož, Opatija and Dubrovnik. These cities are still by some accounts seen as locations from the olden days.

I was first turned to Dubrovnik by legendary professor Ignacij Voje, one of the experts on SE Europe and the Dubrovnik Republic, which used to dictate the faith of the entire region. With each visit I remember his comparison of Dubrovnik to some sort of renaissance Hong Kong. The republic peaked in the 15th century. For twelve centuries it defied the pressures and threats of superpowers with trade skills and diplomacy. The character of the people of Dubrovnik can be summarized by the inscription above the entrance to the Lovrijenac fortress: “Freedom is not for sale for all the gold in the world”.

I’ve been visiting Dubrovnik on a regular basis since 1996, when the city was wounded by a brutal Chetnik attack. In 1998 I was one of the few guests of a conference on Project Management in Cavtat. At that time Hotel Croatia was the only serious convention hotel and it didn’t look too bright. Hotels at Babin kuk still looked pretty grim and were mostly abandoned. Where the Radisson Blu stands today, the former Dubrovački vrtovi sunca were full of refugees. The Dubrovnik of that time was replaced by new convention hotels, the insufferable summer crowds and a feeling your at the centre of the world. On a random visit to Stradun you can run into John McEnroe, preparing for a tennis match against veteran Goran Ivanišević in front of the Duke’s Palace. Many celebrities visit the city. As a sign of complete tourist renovation the Srđ funicular was finished this year, finally putting an unpleasant era of the city behind it.

DID YOU KNOW?
That Dubrovnik, back then an independent state, was the first nation to formally recognise the United States as a nation when it declared independence from Great Britain.

MTLG INDEX / 2017 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 4,165
  • The number of 4* and 5* category hotels: 29
  • Banquet hall maximum capacity: 700
  • The largest hall in the city: 900 m2
  • Destination population: 42,615
  • Maximum hall capacity in theatre style: 1,200

MTLG CATEGORY

M– MEETING DESTINATIONS

Destinations that can host up to 1000 attendees.

Check out the new MTLG categorization for 2017 here.

A. Natural and cultural factors: 4.94

Stone Palace, which hides many stories, will greet you in all its splendor as it has for centuries greeted travellers from around the world. The magnificent city is one of the tourist icons of the Adriatic and justifiably the most painted tourist skyline with unprecedented experiential diversity for conference guests.

B. General and transport infrastructure: 4.56

Among Croatian destinations, Dubrovnik depends the most on the availability of flights. Hence this year’s forecasted record number of flights is gratifying for congress organizers. The city is safe, as evidenced by the current analysis of the portal Trip Advisor. The city is logistically regulated solidly, it is only necessary to avoid the largest tourist crowds in the middle of the season.

C. Tourist infrastructure: 4.90

Dubrovnik is once again well established on the world tourist map as a leading tourist destination in the region. Given the extensive tourist infrastructure, locals would want to stretch the summer crowds on the rest of the year. In addition to the legendary and iconic hotels like the Excelsior, the city offers a variety of hotel accommodations and is regarding restaurants and entertainment lively day and night.

D. Meetings infrastructure: 4.80

To have convention completeness Dubrovnik is only missing a modern multifunctional convention centre, which has been planned for a long time. So far, it is successfully replaced by modern and well-equipped centres at hotels such as Dubrovnik Palace, Excelsior, Bellevue, Grand Villa Argentina, Importanne Resort, Dubrovnik President, Valamar Lacroma and Radisson Blu. Well-developed is the entire conference infrastructure including management and the creative agency scene.

E. Subjective grade: 4.77

The world destination is again attracting well-known names and world class events. It is the strongest brand of the region in the meetings industry, which hardly disappoints or leaves indifferent. Dubrovnik ignites love at first site.

F. Marketing buzz: 4.39

When you’re a recognised tourist icon, the marketing tends to take care of itself. This is not quite the case for the meetings industry, although it can help quite a lot. The great advantage of Dubrovnik is that the director of Dubrovnik Tourist Board, Romana Vlasic, actually comes from the meetings industry and therefore well understands the multiplier effect. Further helping this, Dubrovnik is excellently organised and promoted, ensuring that it is the leading light among the regional offices.

DUBROVNIK INDIVIDUAL GRADES 2017 
DESTINATION MARK: 4.27
Natural and cultural factors: 4.94
General and transport infrastructure: 4.56
Tourist infrastructure: 4.90
Meeting infrastructure: 4.80
Subjective grade: 4.77
Marketing Buzz: 4.39
ICCA index: 3.35
Numbeo quality of life Index: 3.44
Numbeo Safety Index4.79
ACI Airport Connectivity Index2.81

BEST INCENTIVE IDEA

Down the old city walls
When you visit Dubrovnik, the first thing you will notice are magnificent stone walls that surround the city. Make an entrance, abseil down the walls to the main city street, the popular Stradun where the hosts will await you with the welcome drink. All of that will be spiced up with music performed by a street performer.

COMPARISION WITH THE REGION

Dubrovnik is the flagship of regional tourism and is the first association of meetings organizers we meet daily. It has still not reached its full potential. It is the closest in the region to renowned Mediterranean convention destinations Cannes and Monte Carlo. It has the biggest potential in the area of corporate and other incentives; after the completion of the convention centre also in the area of international associations conventions.

COOL MEETINGS

DUBROVAČKA ROŽATA – The dessert of Dubrovnik’s nobility. Cream eggs with caramel sauce served most often with the sweet liqueur of fruit. One of the Croatian versions of the world-famous cream with caramel.

GET IN TOUCH

Dubrovnik Tourist Board & Convention Bureau
Brsalje 5
20000 Dubrovnik, Croatia
Ms. Romana Vlašič
E: romana.vlasic@tzdubrovnik.hr
T: +385 20 312 015

www.tzdubrovnik.hr

SOURCEkongres meetologue
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A long time congress tourism addict, Gorazd has many years' experience in creating, planning and organizing large congress projects in cooperation with some of the most respected institutions in the region. He is an accomplished advisor for marketing success in corporate events and congress centers and the owner of Toleranca marketing agency. Gorazd has established himself as the founder and editor of Kongres Magazine and the co-creator of Conventa Trade Show.

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