SOFIA – MTLG 2017

SOFIA – MTLG 2017

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SLEEPING CONGRESS BEAUTY

COMPARISON WITH THE REGION

Sofia is a typical transition convention destination, which needs some more quality of services and a connection of the meetings industry with creative industries. As a destination to discover Bulgaria Sofia has a lot to offer, yet it will have to internationalize its meetings industry and strengthen marketing. The biggest opportunity is in the added value of the destination unknown to the rest of congress Europe. Sofia needs to get rid of the image of a cheap congress destination of a lesser quality and become an internationally recognized congress brand. Sofia is a congress sleeping beauty caught between east and west.

MTLG INDEX / 2017 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 5,500
  • The number of 4* and 5* category hotels: 100
  • Banquet hall maximum capacity: 1,500
  • The largest hall in the city (in m2): 9,000 m2
  • Destination population: 1,260,120
  • Maximum hall capacity in theatre style: 3,380

MTLG CATEGORY

XL  MEETING DESTINATION

Destinations that can host more than 2000 congress attendees.

Check out the new MTLG categorization for 2017 here.

OVERALL PERFORMANCE

SOFIA INDIVIDUAL GRADES 2017 
DESTINATION MARK: 3.79
Natural and cultural factors: 4.32
General and transport infrastructure: 4.48
Tourist infrastructure: 4.71
Meeting infrastructure: 4.38
Subjective grade: 4.56
Marketing Buzz: 3.48
ICCA index: 2.70
Numbeo quality of life Index: 2.66
Numbeo Safety Index:3.03
ACI Airport Connectivity Index:3.55
SOURCEkongres meetologue
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A long time congress tourism addict, Gorazd has many years' experience in creating, planning and organizing large congress projects in cooperation with some of the most respected institutions in the region. He is an accomplished advisor for marketing success in corporate events and congress centers and the owner of Toleranca marketing agency. Gorazd has established himself as the founder and editor of Kongres Magazine and the co-creator of Conventa Trade Show.

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