PRAGUE – MTLG 2017

PRAGUE – MTLG 2017

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SLAVIC PARIS

The city is of special importance for the Slavs and is a kind of South Slavic Paris, in which different kinds of stories mix and combine that give rise to conflicting historical memories and feelings. Prague is rightly among the most beautiful European cities, with sights worth seeing at every step. Unsurprisingly, it has since 1992 been listed on the UNESCO heritage list. Congress tourism is highly positioned in Prague and according to Prague Convention Bureau data, it generates between 20 to 25% of the total tourist traffic.

The spirit of Central Europe is in the best way caught in this beautiful city, which is an excellent meetings destination because of its cosmopolitanism, multiculturalism, liveliness and a tireless nightlife. What is the secret of the Prague congress tourism? It is a combination of circumstances and wise development policies. Elegantly and sustainably they are working to be among the top ten European congress cities.

DID YOU KNOW?
Prague is called “the City of a Hundred Spires”? According to the Prague Information service, there are about 500 hundred towers and spires in Prague. Towers and spires thus became one of the symbols of Prague. Some of them can be also used for cultural and entertainment events. Explore their magic and visit the five most famous Prague Towers.

MTLG INDEX / 2017 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 22,491
  • The number of 4* and 5* category hotels: 258
  • Banquet hall maximum capacity: 1,700
  • The largest hall in the city (in m2): 10,237 m2
  • Destination population: 1,280,508
  • Maximum hall capacity in theatre style: 2,764

MTLG CATEGORY

XL – MEETING DESTINATIONS

Destinations that can host more than 2000 attendees.

Check out the new MTLG categorization for 2017 here.

A. Natural and cultural factors: 4.86

Prague’s historic districts, Staro mesto (the Old Town), Novo Mesto (the New Town), the Jewish Quarter, Hradcany and the Little Quarter form the core of an outstanding experiential di- diversity of the city, which for many years has been attracting a number of tourists. The city has developed on seven hills by the river Vltava. ‘Golden Prague’ is special because of its extreme concentration of architectural and historical sights in combination with landscape diversity, culture, and the arts.

B. General and transport infrastructure: 4.66

Safety, excellent infrastructure, professional environment with an educated workforce, affordability, tradition and high quality of life are the main attributes of the general infra- structure of Prague. Also important for the development of congress tourism are the solid airline availability and regulation of the Vaclav Havel Airport, with a new Terminal 2 that is becoming an important aviation hub of the region.

C. Tourist infrastructure: 4.89

The Czech capital has in recent years established itself as one of the most visited European tourist destinations. In the city, everything is therefore subordinate to tourists with an almost pilgrimage-like surge in high season. However, the city retains its charm and offers a diverse and mainly high-quality tourist infrastructure. Prague is a room with a view.

D. Meetings infrastructure: 4.83

A complex and comprehensive offer, in which a remarkable number of world-class historic congress venues stand out. It is the first meeting point of the East European meetings industry that with further development is mixing it up with such first category destinations as Vienna, Berlin, and Barcelona. It is the city in which conference participants will feel good.

E: Subjective grade: 4.83

A complex and comprehensive offer, in which a remarkable number of world-class historic congress venues stand out. It is the first meeting point of the East European meetings industry that with further development is mixing it up with such first category destinations as Vienna, Berlin, and Barcelona. It is the city in which conference participants will feel good.

F. Marketing buzz: 4.90

Prague’s big breakthrough on the international meetings industry scene came true under the leadership of energetic Lenka Žlebkova. The public-private Bureau consistently and very elegantly promotes Prague as one of the key Central European meeting destinations. The result has been the successful acquisition of the ICCA Congress and a number of high-profile association conferences. Prague is also an increasingly popular incentive destination with its well-organised marketing infrastructure.

Prague

OVERALL PERFORMANCE

PRAGUE INDIVIDUAL GRADES 2017 
DESTINATION MARK: 4.55
Natural and cultural factors: 4.86
General and transport infrastructure: 4.66
Tourist infrastructure: 4.89
Meeting infrastructure: 4.83
Subjective grade: 4.83
Marketing Buzz: 4.90
ICCA index: 4.88
Numbeo quality of life Index: 3.20
Numbeo Safety Index:4.54
ACI Airport Connectivity Index:3,91

BEST INCENTIVE IDEA

Prague's Municipal House

Art Nouveau Tour
The end of the 19th and beginning of the 20th century brought new architectural styles to the city. You can compare various examples of Prague Art Nouveau with other styles of the period, see unique Art Nouveau gems, such as the Municipal House and its decoration, the Alfons Mucha Museum, the Industrial Palace, the Grand Hotel Europa, and others.

COMPARISON WITH THE REGION

Prague hasn’t been an Eastern European gem for a long time, but a true European tourist metropolis with a diverse and comprehensive offer, luxury hotels and sometimes too high prices. The story is reminiscent of Škoda, of which the Czechs are very proud and is one of the oldest automotive brands in Europe. Reputable, solid and reliable pre-war limousines were after the war changed by cars that were behind the times. Today, Škoda shines again and again puts the Czech manufacturer where it once was. The same can be said for the meetings industry, where Prague began to seriously falter against the locations top of the European league. If we look at the position of Prague regionally, Prague will not take primacy in the region over Vienna, but it certainly has all the conditions to remain for a long time the first congress destination among East European capitals.

COOL MEETINGS

CZECH KNEDLIČKI – bread dumplings, which are mandatorily washed down with some of the excelent Czech beer. There is a myth that Prague got it’s name Golden Prague because of the beer. Anyone who hasn’t eaten Czech knedlički with goulash and drank a mug of beer has not properly been in Prague.

GET IN TOUCH

Prague Convention Bureau
Rytířská 26
110 00 Prague 1
Czech Republic

T: +420 224 235 159
E: info@pragueconvention.cz

www.pragueconvention.cz

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A long time congress tourism addict, Gorazd has many years' experience in creating, planning and organizing large congress projects in cooperation with some of the most respected institutions in the region. He is an accomplished advisor for marketing success in corporate events and congress centers and the owner of Toleranca marketing agency. Gorazd has established himself as the founder and editor of Kongres Magazine and the co-creator of Conventa Trade Show.

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