BARCELONA – MTLG 2017

BARCELONA – MTLG 2017

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THE MEDITERRANEAN BREVIARY

COMPARISON WITH THE REGION

Spain’s second largest city has become an annual stop on the congress pilgrimage to IBTM World. Its extroversion and trendy city architecture and design, in combination with a healthy dose of Mediterranean casualness, is all worthy of serious praise and admiration. Barcelona is a city that comes alive in the evening, when it becomes a paradise for lovers of cuisine, cool taverns and cultural icons. Barcelona’s list-topping luxury and designer hotels and a nearly perfect congress infrastructure have positioned the city at the very peak of Europe’s congress industry. Although it is battling its current “OMG, there are so many tourists!” syndrome, we believe it will soon evolve into a city where the congress industry becomes part of the positive transformation of an otherwise overcrowded destination.

Photo Credits: The Times

MTLG INDEX / 2017 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 35,253
  • The number of 4* and 5* category hotels: 428
  • Banquet hall maximum capacity: 8,096
  • The largest hall in the city (in m2): 10,000 m2
  • Destination population: 1,604,555
  • Maximum hall capacity in theatre style: 14,288 m2

MTLG CATEGORY

XL  MEETING DESTINATION

Destinations that can host more than 2000 congress attendees.

Check out the new MTLG categorization for 2017 here.

OVERALL PERFORMANCE

BARCELONA INDIVIDUAL GRADES 2017 
DESTINATION MARK: 4.58
Natural and cultural factors: 4.87
General and transport infrastructure: 4.85
Tourist infrastructure: 5.00
Meeting infrastructure: 4.99
Subjective grade: 4.93
Marketing Buzz: 4.91
ICCA index: 4.98
Numbeo quality of life Index: 2.88
Numbeo Safety Index:3.41
ACI Airport Connectivity Index5.00
SOURCEkongres meetologue
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A long time congress tourism addict, Gorazd has many years' experience in creating, planning and organizing large congress projects in cooperation with some of the most respected institutions in the region. He is an accomplished advisor for marketing success in corporate events and congress centers and the owner of Toleranca marketing agency. Gorazd has established himself as the founder and editor of Kongres Magazine and the co-creator of Conventa Trade Show.

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