SOČA VALLEY – MTLG 2017

SOČA VALLEY – MTLG 2017

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EPICENTRE OF INCENTIVE INSPIRATIONS

COMPARISON WITH THE REGION

In the narrow micro-region the Soča Valley is currently not facing increased competition. On the Italian side in Friuli Venezia Giulia, incentive tourism is underdeveloped and the development of the product in Brda and Nova Gorica is also at the beginning stages. A more serious competition is in Istria and neighbouring Carinthia, as well as within the wider Slovenian Julian Alps.

The main advantage of the destination is a developed incentive product, gastronomy and preserved natural and cultural heritage, which is unequalled. A weakness in comparison to some other destinations is the offer’s disjointedness. In terms of marketing some other destinations are also better, despite significantly worse conditions. Given the capital of the destination, represented by a number of already developed stories and awards (EDEN European Destinations of Excellence), the incentive meetings product awaits a bright future.

MTLG INDEX / 2017 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 155
  • The number of 4* and 5* category hotels: 4
  • Banquet hall maximum capacity: 100
  • The largest hall in the city (in m2): 300 m2
  • Destination population: 16,537
  • Maximum hall capacity in theatre style: 425

MTLG CATEGORY

 MEETING DESTINATION

Destinations that can host up to 500 attendees.

Check out the new MTLG categorization for 2017 here.

OVERALL PERFORMANCE

SOČA VALLEY INDIVIDUAL GRADES 2017 
DESTINATION MARK: 3.79
Natural and cultural factors: 4.82
General and transport infrastructure: 4.40
Tourist infrastructure: 4.47
Meeting infrastructure: 4.11
Subjective grade: 4.64
Marketing Buzz: 3.97
ICCA index: 1.02
Numbeo quality of life Index: 3.46
Numbeo Safety Index:4.53
ACI Airport Connectivity Index 2.53
SOURCEKONGRES MAGAZINE
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A long time congress tourism addict, Gorazd has many years' experience in creating, planning and organizing large congress projects in cooperation with some of the most respected institutions in the region. He is an accomplished advisor for marketing success in corporate events and congress centers and the owner of Toleranca marketing agency. Gorazd has established himself as the founder and editor of Kongres Magazine and the co-creator of Conventa Trade Show.

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