BLED – MTLG 2017

BLED – MTLG 2017

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THE IMAGE OF HEAVEN

COMPARISON WITH THE REGION

As a recognisable brand Bled stands out among other congress destinations in the region. It most closely resembles Dubrovnik, which caught up with the pre-war congress tempo by taking the right steps. Currently the biggest disadvantage is the lack of a clear focus towards quality rather than mass tourism. This is most clearly seen in the restaurant, night life and shopping offer. As a result the current perception of quality is lower than with largest competitors. In Bled the saying ‘Less is more’ is very true. The potential for the meetings industry is immense, it just needs to be harnessed in the right way.

On the domestic market Bled lost most ground to Portorož, which on average hosts larger events with higher added value. Its advantages were traditionally built on congresses and conferences of international associations, which can once again fuel its development. It just needs to adapt to change faster.

MTLG INDEX / 2017 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 693
  • The number of 4* and 5* category hotels: 8
  • Banquet hall maximum capacity: 400
  • The largest hall in the city (in m2): 500 m2
  • Destination population: 6,322
  • Maximum hall capacity in theatre style: 514

MTLG CATEGORY

 MEETING DESTINATION

Destinations that can host up to 1000 attendees.

Check out the new MTLG categorization for 2017 here.

OVERALL PERFORMANCE

BLED
INDIVIDUAL GRADES 2017
 
DESTINATION MARK: 3.91
Natural and cultural factors: 4.85
General and transport infrastructure: 4.61
Tourist infrastructure: 4.45
Meeting infrastructure: 4.62
Subjective grade: 4.65
Marketing Buzz: 4.19
ICCA index: 1.02
Numbeo quality of life Index: 3.37
Numbeo Safety Index4.14
ACI Airport Connectivity Index3.16
SOURCEKONGRES MAGAZINE
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A long time congress tourism addict, Gorazd has many years' experience in creating, planning and organizing large congress projects in cooperation with some of the most respected institutions in the region. He is an accomplished advisor for marketing success in corporate events and congress centers and the owner of Toleranca marketing agency. Gorazd has established himself as the founder and editor of Kongres Magazine and the co-creator of Conventa Trade Show.

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