The entire methodology of our work had already been upgraded previous year with a system of benchmarking that is carried out for each individual congress destinations, under the name MTLG BENCHMARK.
With our complete methodology we have saved you a lot of your valuable time that would otherwise have been spent in comparing yourself with your main competitors.
Our process is conducted at two different levels:
1. DESTINATION EVALUATION (following the congress MTLG’s methodology)
At this stage destinations are evaluated on all the criteria that are covered in our methodology, including 63 competitive criteria. Based on the destination evaluation a comparative matrix is prepared, which is the basis for the workshop performance of the second stage.
2. BENCHMARK WORKSHOP (with key stakeholders at the destination)
The workshop is designed to evaluate the competitive strengths and weaknesses of a destination and provide the exchange of good case studies in regard to its the further development.
We are confident that our objective evaluation will help event organisers and at the same time allow destinations to implement the further improvements required to overcome their comparative disadvantages.